About
A Small Team in Brașov Building Serious Automation Tools
Sterling Atelier was founded by traders who knew exactly what was missing from the off-the-shelf tools — and built it themselves.
What Sterling Atelier Does, in Plain Language
Sterling Atelier is a software studio based in Brașov, Romania, that designs and deploys algorithmic trading bots for independent traders and small funds operating in EU-regulated markets. We take your existing, rules-based trading strategy and build it into production-grade automation software: code that runs continuously, routes orders to your broker in sub-second time, and enforces your risk parameters without human involvement. Our work covers the full delivery chain — strategy specification, bot development, historical backtesting, risk-control instrumentation, broker API integration, and a real-time monitoring dashboard. Clients receive working software with documented source code, not a hosted service where we control the infrastructure. By 2024 we had completed over 60 bot builds for traders operating across equities, futures, and FX markets in Romania, Germany, and the Netherlands.
How We Work and What We Actually Believe About Automation
We started as traders ourselves — running discretionary strategies that worked but were exhausting to execute manually, especially across European and US session overlaps. The first bots we built were for our own accounts. When those worked reliably, colleagues began asking us to build theirs. Sterling Atelier grew from that practical base, not from a software agency background. That history shapes how we scope projects: we ask hard questions at intake about the strategy's live track record, the number of manual trades supporting it, and whether the logic is genuinely rules-based or still partly discretionary. We turn down roughly one in four inquiries because the strategy isn't ready for automation yet — and we say so directly rather than taking the money and delivering a system that will underperform. Our team of four engineers specialises exclusively in trading automation; we don't do general software consulting or web development. The azure-trust aesthetic of our tools reflects a deliberate choice: clear data, honest reporting, and no embellishment of what the system is doing or what it can guarantee. Market risk belongs to the trader, not to the software.
Honest Limits — What We Don't Do and When Results Depend on Things Outside Our Control
Automation makes good strategies more consistent; it does not rehabilitate poor ones. We do not provide trading signals, investment advice, or managed accounts — our deliverable is software, and what you trade with it is entirely your decision. Backtesting results are informative but not predictive: future market conditions will differ from historical ones in ways no model anticipates perfectly. Broker-side issues — outages, API deprecations, spread widening during low-liquidity periods — can affect live performance regardless of how well the bot is built. We document known broker quirks and build reconnection logic into every integration, but we cannot guarantee uptime on infrastructure we don't control. If you're looking for a system that removes market risk, we're not the right partner. If you're looking for a system that executes your edge more reliably than you can by hand, we can help.
Find Us in Brașov
Strada Mureșenilor 14, Brașov 500030, România